Google Ads Management

Google Ads Management That Turns Search Intent Into Booked Calls

Every day, people in your market type exactly what they need into Google and expect an answer within seconds. LeadFlow Conversions builds Google Ads campaigns that put your business in front of them at that exact moment — backed by 18+ years of enterprise performance marketing experience with Coca-Cola, PepsiCo, Abbott and more.

⚠️ Most small businesses lose money on Google Ads not because the platform doesn't work, but because nobody set it up to track what actually matters — qualified leads, not just clicks.
18+ years enterprise marketing
Google Ads certified
Australia-wide
No lock-in contracts

Get a Free Google Ads Audit

We will review your account (or your market, if you're starting fresh) and show you exactly where the opportunity is — no obligation.

700+
Qualified Leads Generated
In a single 8-week B2B Google Ads campaign
<$10
Cost Per Lead
Industry average was $60+ in the same market
2-4
Weeks to First Leads
High-intent search traffic converts fast
Google Ads management backed by experience with global brands
Coca-Cola
PepsiCo
Abbott
Motorola
Amway
Capgemini
AusIMM
Why Google Ads Matters

The only channel where you show up
the moment someone is ready to buy

Every other marketing channel interrupts someone's day to get their attention. Google Ads is different — the person is already looking for what you sell, they've typed it into a search bar, and they're actively deciding who to call. That's the highest-intent moment in the entire buyer journey, and it's the reason Google Ads consistently produces the fastest return of any paid channel for small businesses.

The problem is that Google Ads is also the easiest channel to waste money on. Auction dynamics mean you're bidding against every other business chasing the same keyword, and Google's own algorithms will happily spend your entire budget on broad match traffic that never converts if nobody is actively managing it. Most small businesses either avoid Google Ads because a previous attempt burned cash with nothing to show for it, or they're still running it today without knowing their actual cost per qualified lead.

LeadFlow Conversions builds Google Ads campaigns around one number: cost per qualified lead — not clicks, not impressions, not a vague "traffic increase" that never shows up in your pipeline.

Google Ads Services

Every Google Ads format,
managed under one strategy

Google Ads is bigger than a search box these days. We build the mix that fits how your specific buyers actually search and browse.

🔍

Search Ads

Text ads that appear when someone actively searches for what you sell — the highest-intent, highest-converting format in Google Ads.

  • Keyword & competitor research
  • Ad copy testing
  • Negative keyword management
  • Bid strategy & budget pacing
🎯

Performance Max

Google's AI-driven campaign type that serves ads across Search, Display, YouTube, Gmail and Maps from a single campaign, built for scale.

  • Asset group strategy
  • Audience signal setup
  • Feed & creative optimisation
  • Channel performance breakdown
🛒

Shopping Ads

Product listings with image, price and reviews shown directly in search results — built for businesses selling physical products online.

  • Product feed setup & optimisation
  • Smart Shopping campaigns
  • Price & inventory sync
  • Category-level bid management
📷

Display & Remarketing

Visual ads that keep your brand in front of people who've already visited your site but haven't converted yet — often the cheapest conversions in the account.

  • Dynamic remarketing
  • Audience segmentation
  • Display Network placements
  • Frequency capping
📋

Conversion Tracking & Landing Pages

Ads are only as good as what happens after the click. We set up proper tracking and build landing pages designed to convert that traffic.

  • Google Ads & GA4 conversion tracking
  • Call & form tracking
  • Landing page build & testing
  • Call tracking software integration
📈

Optimisation & Reporting

Google Ads is not a set-and-forget channel. We monitor and adjust weekly, and report in numbers that connect straight back to your revenue.

  • Weekly bid & budget review
  • Monthly performance reports
  • Cost-per-lead tracking
  • Quarterly strategy reviews
Why LeadFlow Conversions

Google Ads management that gets
judged on pipeline, not clicks

Here's what actually changes when LeadFlow runs your Google Ads instead of doing it yourself or hiring a big agency.

🤢

Enterprise experience, small business pricing

18+ years running paid search for Coca-Cola, PepsiCo and Abbott, applied to your account without the enterprise price tag or layers of account managers.

📊

Cost per lead, not cost per click

Clicks are cheap to buy and easy to report on. We build every campaign around what a lead actually costs you and what it's worth once it converts.

🔍

Real conversion tracking from day one

No campaign launches without proper call, form and GA4 tracking in place. If you can't measure it, you can't optimise it — so we fix that first.

💻

Direct senior access

You work directly with Sushant — not a junior account manager learning your industry on your ad spend. Senior strategy from day one.

🔓

No lock-in contracts

We operate on a 90-day initial engagement then month-to-month. We keep clients because the cost per lead keeps improving, not because we lock them in.

🔗

Google Ads that talks to your other channels

Search data informs your SEO and Meta targeting, and vice versa. Running channels in silos wastes budget — we don't do that.

How We Launch Your Campaign

From first audit to
optimised, scaling campaigns

A structured, transparent process that keeps you informed at every step.

01

Free audit & strategy call

If you have an existing account, we audit it for wasted spend and missed opportunity. If you're starting fresh, we map the keyword landscape and a realistic budget.

02

Keyword & competitor research

We identify the exact terms your buyers search, benchmark what competitors are bidding on, and prioritise the ones with real commercial intent.

03

Tracking & landing page setup

We install proper conversion tracking and align landing pages to each campaign so the traffic you pay for actually has somewhere good to land.

04

Campaign build & launch

Tightly structured campaigns and ad groups, tested ad copy, and a bid strategy matched to your budget and goals.

05

Weekly optimisation

Bid adjustments, negative keywords, audience refinement and creative rotation — reviewed weekly, not once a quarter.

06

Monthly reporting & scaling

Plain-English reports on cost per lead and pipeline value. As channels prove themselves, we scale budget toward what's converting.

Results

What Google Ads results
actually look like

Real outcomes from real campaigns. We measure in pipeline and revenue — not just clicks.

Timeline

2-4 weeks to first leads

Search campaigns typically start generating qualified leads within the first few weeks of launch — faster than any organic channel.

Timeline

60-90 days to stable CPA

Cost per lead settles as the account accumulates conversion data and we refine targeting, negative keywords and bids.

Ongoing

Compounding efficiency

The longer a well-managed account runs, the cheaper qualified leads tend to get, as we cut what doesn't convert and scale what does.

ROI measurable from week 3
★★★★★

“A professional team that delivers on their promises. ROI was measurable from week three. Unlike previous agencies, there was no guessing about what was actually working.”

Anirban Basu
GM & Managing Director, Abbott
Lead volume tripled in 60 days
★★★★★

“Our lead volume tripled within 60 days. The system they built keeps generating results months later. Creative, reliable, and genuinely passionate.”

Pulkit Soni
Salesforce Architect, Capgemini
Google Ads FAQ

Frequently asked questions
about Google Ads management

How much budget do I need for Google Ads to work? +
It depends heavily on your industry and how competitive your keywords are. As a rough guide, we recommend a minimum ad spend of around $1,500-$2,000 per month before management fees, which gives the algorithm enough data to optimise properly. Below that, campaigns can still run, but learning is slower and cost per lead takes longer to stabilise. We'll give you an honest number specific to your market on the free audit call, not a generic minimum.
How much do your Google Ads management fees cost? +
Management fees typically start from $1,500 per month, separate from your ad spend budget. Exact pricing depends on account complexity, how many campaign types you're running, and how competitive your keywords are. You'll get exact numbers after the free audit, before anything is proposed.
How fast will I see results from Google Ads? +
Search campaigns typically generate the first qualified leads within 2-4 weeks of launch, since you're targeting people already searching for what you sell. Cost per lead usually stabilises within 60-90 days as the account accumulates enough conversion data for us to properly optimise bids and targeting.
I already run Google Ads but it isn't working. Can you fix an existing account? +
Yes, this is one of the most common situations we take on. Most underperforming accounts share the same handful of problems: no real conversion tracking, broad match keywords burning budget on irrelevant searches, or campaigns that were set up once and never touched again. The free audit identifies exactly what's wrong before we propose anything.
Do I need a dedicated landing page, or can ads point to my homepage? +
A dedicated landing page almost always converts better than a homepage, because it matches the exact offer and message of the ad instead of asking visitors to hunt for it. We include landing page recommendations as part of every campaign build, and can design and build one for you if needed.
Does running Google Ads help or hurt my SEO? +
Google Ads spend has no direct effect on organic rankings — paying for ads does not boost or hurt your SEO position. But the two channels work well together: paid search gives you immediate visibility and fast keyword-performance data while SEO builds over months, and the keyword and conversion data from your ads often sharpens your organic content strategy too.

Ready to turn Google searches
into booked calls?

Book a free Google Ads audit. We'll review your account (or your market, if you're starting fresh) and show you exactly where the opportunity is. No pitch. No pressure.

Book Your Free Google Ads Audit →

Free · 30 minutes · No obligation