Melbourne B2B Performance Marketing Agency

Turn Your Marketing Into a
Predictable Lead Engine

LeadFlow Conversions helps B2B and service-based businesses generate qualified leads through Google Ads, LinkedIn Ads, Meta Ads and conversion optimisation. Every campaign is built to deliver measurable business growth — not just more clicks or impressions.

“We don’t optimise campaigns for clicks. We optimise them for pipeline and revenue.”
18+ years enterprise marketing
Google, LinkedIn & Meta Ads
Melbourne-based · AU-wide
No lock-in contracts
Sushant Dayal - Founder LeadFlowConversions Melbourne
🎯
Sushant Dayal
Founder · 18+ Years Enterprise Marketing
700+
Qualified Leads Generated
In a single 8-week B2B campaign
<$10
Cost Per Lead
Industry average was $60+ in the same market
Conversion Rate Improvement
3.2% to 6.8% in 30 days through CRO
Our Position

What we actually believe —
that most agencies won’t say

Generic agencies talk about traffic and reach. Here is what LeadFlow Conversions believes, built from 18+ years of commercial marketing experience.

Position 1

We don’t optimise for clicks. We optimise for pipeline.

Clicks, impressions and reach mean very little unless they generate enquiries and revenue. Every campaign is measured against cost per qualified lead — not the vanity metrics that look good in a report but don’t grow your business.

Position 2

More traffic doesn’t solve a weak funnel.

Most B2B businesses don’t need more visitors. They need better-qualified leads and a website that converts them into customers. More ad spend on a broken funnel just burns money faster.

Position 3

Great marketing starts with strategy, not ad spend.

Increasing budgets won’t fix poor targeting, unclear messaging or low-converting landing pages. We audit before we advertise. If the foundation is wrong, we fix it first — then we scale.

Position 4

Every marketing decision should be measurable.

If it can’t be tracked, improved or linked to a business outcome, it shouldn’t be in your strategy. We care about Cost Per Acquisition — not metrics that make agencies look busy.

Who We Help

Which situation brings you here today?

Different businesses arrive with different problems. We have built specific answers for each one.

🔍

I need more qualified leads

“How do I generate more qualified leads without wasting budget?”

We build full-funnel lead acquisition systems across Google, LinkedIn and Meta Ads targeting the exact buyer profile that converts for your business.

📊

My Google Ads aren’t working

“Why are my Google Ads getting clicks but no quality enquiries?”

The problem is almost never the platform. It’s targeting, messaging or a landing page that doesn’t match what the ad promised. We find the leak and fix it.

🚫

I have traffic but no conversions

“Why are people visiting my website but not enquiring?”

Traffic without conversion is wasted spend. We audit landing pages, messaging and user journey then improve conversion rate through systematic A/B testing.

▶️

I want to scale my lead volume

“How do I scale without wasting advertising budget?”

Scaling requires proving what works first, then doubling down. We build the measurement infrastructure, prove performance at lower spend, then scale systematically.

🔭

I don’t know what’s wrong

“Can someone identify what’s stopping my marketing from working?”

Start with our free digital marketing audit. We review your campaigns, website and funnel and tell you exactly where leads are being lost — no charge, no obligation.

🌎

Moving from referrals to paid

“How do I build a predictable pipeline beyond word of mouth?”

For businesses scaling beyond referrals, we start with Google Search — the closest digital equivalent to a warm referral. We build the campaign, landing page and qualification process.

Sushant Dayal LeadFlowConversions Melbourne B2B
Entity & Endorsement
Sushant Dayal
Founder · Performance Marketing Specialist · Melbourne

LeadFlow Conversions is a performance marketing agency founded by Sushant Dayal with 18+ years of commercial marketing experience spanning sales, marketing and digital strategy. Unlike many agencies, Sushant has worked both client-side at global brands and as a practitioner — giving him a practical understanding of what marketing, sales and business outcomes actually require.

He has led campaigns for PepsiCo, Motorola, Amway, Coca-Cola, Abbott, Capgemini and AusIMM and currently serves as Senior Sales and Marketing Manager at AusIMM. That commercial rigour applies to every client, regardless of size.

18+
Years commercial marketing experience
7+
Global enterprise brands served
700+
Qualified leads in 8 weeks
Average conversion rate improvement

Industries Served

  • Mining & Resources
  • Professional Services
  • Education
  • Manufacturing
  • B2B & SaaS
  • FMCG

Brands Worked With

  • PepsiCo
  • Coca-Cola
  • Abbott
  • Motorola
  • Amway
  • Capgemini & AusIMM

Digital Expertise

  • Google Ads
  • LinkedIn Ads
  • Meta Ads
  • SEO & CRO
  • Google Analytics 4
  • CRM Integration
How It Works

A process built for measurable outcomes

Every engagement follows the same rigorous process applied at enterprise level — now available to every LeadFlow Conversions client.

01

Free audit & strategy call

We review your campaigns, website and funnel before the call. You leave with at least three specific improvements — whether you engage us or not.

02

Strategy before spend

Targeting, messaging, offer and landing page are finalised before a dollar goes to the ad platforms. Great marketing starts with strategy, not ad spend.

03

Build the full funnel

Ad creative, landing pages, lead qualification and CRM handoff. We own the complete path from first impression to qualified conversation.

04

Launch with rigorous testing

A/B testing across ads and landing pages from day one. Weekly updates tied to revenue outcomes — not impressions.

05

Measure what matters

Cost per qualified lead, pipeline value, revenue generated. If it cannot be tracked and linked to a business outcome, we do not report it.

06

Scale what works

Once performance is proven, we scale systematically. More into what converts, cut what does not. Compounding results every month.

Proven Results

Real campaigns. Real outcomes.
Verified by real people.

Where confidentiality allows, here is what clients say about working with LeadFlow Conversions.

17% lift in Google Ads conversions
★★★★★

“Every detail was thoughtfully executed. The campaign exceeded our targets and reporting gave full visibility into exactly what was working and why.”

Swagatika Mishra
Senior Director · Coca-Cola
ROI measurable from week 3
★★★★★

“A professional team that delivers on promises. ROI was measurable from week three. Unlike previous agencies there was no guessing about what was actually working.”

Anirban Basu
GM & Managing Director · Abbott
Lead volume tripled in 60 days
★★★★★

“Creative, reliable and genuinely passionate. Our lead volume tripled within 60 days. The system they built keeps generating results months later.”

Pulkit Soni
Salesforce Architect · Capgemini
Exceeded all campaign targets
★★★★★

“The level of strategic thinking set this apart from anything we had worked with before. I would recommend LeadFlow Conversions to any B2B business serious about growth.”

Aditya Ahuja
General Manager · PepsiCo
Commercial experience from brands you know — applied to your business
PepsiCo
Coca-Cola
Abbott
Motorola
Amway
Capgemini
AusIMM
Investment

Transparent pricing.
No hidden retainers.

Every package includes direct access to Sushant. No account managers. No lock-in after 90 days.

Starter
$999/month
For businesses starting with paid advertising
  • 1-2 ad platforms
  • Landing page audit and recommendations
  • Monthly performance reporting
  • 90-day strategy and game plan
Book Strategy Call
Most Popular
Growth
$1,499/month
For scaling qualified pipeline
  • All 3 platforms: Google, LinkedIn, Meta
  • Full funnel build and CRO
  • Lead nurturing and follow-up sequences
  • Live pipeline dashboard
  • CRM integration
Book Strategy Call →
Performance
$1,999/month
Full-funnel ownership and reporting
  • All platforms plus SEO integration
  • Weekly strategy sessions
  • Custom revenue attribution dashboards
  • Google Analytics 4 and GTM setup
Book Strategy Call
Before You Call

Questions we get asked
before every strategy call

How long until I see measurable results? +
Most clients see their first qualified leads within 2-4 weeks of launch. Google Search typically delivers leads from week one if targeting is right. LinkedIn and Meta take 3-6 weeks to optimise. We give you a specific timeline for your market in the strategy call.
What ad budget do I need? +
We work with businesses spending $1,500-$15,000 per month on ad spend. The retainer covers strategy and management. Ad spend goes directly to the platforms. We never clip the ticket on your media budget.
What makes LeadFlow Conversions different from other Melbourne agencies? +
Three things: you work directly with Sushant (18+ years enterprise experience), we measure success in pipeline and revenue not impressions, and we have operated inside the brands we reference. That commercial understanding is rare in an agency environment.
Is there a minimum contract? +
Initial engagement is 90 days — the minimum to build, test, optimise and prove results. After that we move month-to-month. We keep clients by delivering outcomes, not by locking them in.
What happens in the free strategy call? +
We review your website and campaigns before the call. In 30 minutes: what is stopping your marketing from working, what a realistic 90-day plan looks like, and the top three changes you can make immediately. You leave with clarity whether you engage us or not.

Ready to build a predictable
lead generation engine?

Book a free 30-minute strategy call. We will review your current marketing, identify what is working and what is not, and map a 90-day plan for qualified pipeline growth. No pitch. No pressure.

Book Your Free Strategy Call →

Free · 30 minutes · Melbourne-based · No obligation · Response within 1 business day